Estée Lauder launched a collection, called Estée Edit, to attract more of a younger audience to their brand. Normally, Estée Lauder is known to be a classier brand and focusing not so much on teenagers but instead an older crowd. The faces for Estée Edit are Kendell Jenner and blogger Irene Kim and both have created an enormous storm on social media. These days social media is the best way to reach the younger audience so why not collab with two influential individuals with a strong social media following.
I decided to try out the “Fluid Metal Eyeshadow” in the shade “Party of 1”. This is a nice light pink colour perfect for the upcoming transition from winter to spring. When I first swatched this in store it seemed okay and of course I ended up buying it. It comes with a doe foot applicator but I decided to use a flat brush because I wanted a more precise application. This product states that this formula ‘sets with an intense wet metallic finish pops in photo’. This product does pop in photos but in person I did not like it whatsoever. This eyeshadow creases and cracks. The formula is a bit chunky and in person this shadow does not dry smooth, there is cracking when it dries. It does not look good at all. To get a fuller coverage of this metal eyeshadow you will have to go in a few times. I did apply this with a primer underneath the product, although it is not necessary. You can use this product for a light wash of colour and glitter on the lids but it is definitely not a product I would recommend.
Who knows, maybe the other shades might be different and possibly better when applied. But this particular shade really did not motivate me to try anymore. I hope they improve the formula. I do want to try the “Metallishadow Crème + Powder” from this collection.
Prices, without tax or shipping, for the products mentioned (CAD):
- Estée Lauder Fluid Metal Eyeshadow (3mL): $28
Until Next Time!